Blogs
6 mins
How to Connect Hubspot-Recurly Integration
Blogs
Table of Contents
The subscription model depends on campaigns that jump between subscriber management, retention marketing and customer feedback.To pull through all these, businesses need to centralize their subscription data and marketing efforts in a CRM.
When these tools work together, you can:
This integration is extremely flexible for businesses using Recurly as their Subscription Management Software and Hubspot to handle recurring customer relationships and payments.
Crete an account on Konnectify iPaaS and browse the app marketplace of SaaS integrations.
Choose the Recurly integration from the app marketplace and enter the no-code workflow builder.
Pick a trigger like “New Subscriptions in Recurly and set an action like “Create a Deal” in HubSpot to connect Recurly and Hubspot.
Use Konnectify’s visual builder to map fields and adjust your workflow. Add conditions, filters, and paths to your HubSpot CRM Integration, to automate data transfer across platforms.
Once everything is set up, select “Activate” and integrate Recurly with your CRM easily.
Customer Data Integration gives you a 360-degree view by combining Recurly’s subscription data with HubSpot’s CRM insights.
Gartner says good customer service increases the chances of repurchases and renewals by 82%. An attentive, individualized approach with good customer boosts customer loyalty and increases word-of-mouth recommendations by 97%.
Subscription data becomes a powerful marketing tool. For instance:
Using Subscription-Based Marketing Tools, you can scale personalization while saving time.
Use subscription insights like trial starts, cancellations, or upgrades to deliver the right message at the right time using lead scoring as a basis. This approach highly increases lead-to-customer conversions.
Sync your Subscription Tool to automate revenue operations and maximize your marketing impact for high ROI strategies.
Regular monitoring over customer behavior and calculating CSAT and NPS scores, so you can proactively address issues like payment declines or inactivity at the earliest with CRM integrations and initiate customer satisfaction surveys as a churn prevention strategy.
For example:
This becomes a makeshift Customer Retention Tool that retains customers properly.
With accurate data from a Recurly, HubSpot campaigns become way more effective – especially retention campaigns.
In fact 84% of consumers stick to brands that offers a loyalty program and excellent customer service that keeps them happy. This is a perfect fit for recurring billing business models.
You can measure success rates, improve click-throughs, and focus on strategies that bring results. When paired with Subscription Analytics Tools, tracking and improving ROI becomes easier for RevOps.
Track free trial users in Recurly and send personalized emails through HubSpot to encourage upgrades.
Automatically notify customers about failed payments and guide them through retrying their transactions.
Using Payment Failure Recovery workflows, you can recover lost revenue and maintain customer trust.
Use data insights to offer personalized retention deals when a customer considers downgrading.
Gather feedback from long-term customers to improve retention strategies.
SaaS businesses use Recurly HubSpot integration to:
For companies managing SaaS Billing Platforms, this highly simplifies workflows and sets up a scalable SOP.
E-commerce businesses can:
Fitness apps with subscription models benefit by:
This highlights the potential of Subscription Renewal Automation to ensure timely renewals.
Nonprofits with recurring donors can:
Nonprofits can also employ strategies to optimize Churn Reduction Strategies to retain valuable donors.
Make sure every campaign contributes to growth with tools for Subscription Revenue Optimization.
Trigger perfect email campaigns for subscription updates and get a lot more marketing done with automations right away!