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Zapier undoubtedly has built an enviable brand for itself in the iPaaS (Integration Platform as a Service) sector. But branding can be deceptive — as is the case with Zapier’s marketing versus its actual product functionalities.
One of the late entrants to the integration software landscape, Prismatic is an up-and-coming embedded iPaaS vendor. Prismatic is designed for B2B SaaS companies that want to build native integrations with other apps that their customers use or have built.
In early 2022, when Integeromat was at the height of its business success, the company decided to take a huge risk. It rebranded itself as “Make.com” — to reposition itself as a platform for everyone to innovate without limits. The bet paid off and Make is still doing pretty well in the iPaaS industry.
Workato is a frontrunner in the “Leader” category in the G2 Grid for iPaaS. The company has over 7,000 customers worldwide and over 200 app integrations.
Among the wave of iPaaS businesses that launched between 2010-2013, Cyclr is the first company to offer embedded iPaaS capabilities. Fast forward to today, Cyclr is a well-known brand in the iPaaS space competing with heavyweights like Zapier, Workato, and Make.
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