This integration enables the CRM software to sync customer data with the social media management tool. Marketing teams can then design targeted advertising campaigns on social media, and reach specific customer segments based on their previous engagement, purchase history, and profile.
Marketers can directly monitor their social media performance on various platforms from the CRM software. By tracking metrics like mentions, likes, comments, and discussions surrounding their brand, marketing teams can understand their customer needs better. Armed with this information, they can go on to engage more effectively, resolve pressing issues, and forge stronger customer relationships
Marketing teams can track and analyze the effectiveness of their social media campaigns just by checking the CRM software. By monitoring useful metrics like likes, shares, comments, and so on, they can get an idea of the impact of social media on lead generation and sales conversions, and modify future strategies and resource allocation accordingly
Generating leads is faster and easier with an integrated CRM and social media tool. Marketers can source leads directly from social media by tracking interactions and engagement, and send this data to the CRM. All that’s left is to nurture the lead via the sales pipeline.
Synced data also means that personalizing customers’ social media content is much easier. With targeted social media posts and messaging that suits customer preferences and demographics, marketing efforts are more likely to get higher engagement and create a positive impression on customers.
As an extension of targeted advertising, marketers can use customer data from the CRM to identify the kinds of social media influencers whose audience would align with the target demographic. Initiating partnerships with the right influencers will create more effective marketing campaigns.
