How to Send Abandoned Cart Emails on Shopify

Setting Up Abandoned Cart Emails on Shopify

Abandoned cart emails can make all the difference for online retailers looking to recover lost sales among other cart recovery strategies.

In fact, with personalized emails for cart recovery boast open-rates as high as 49.49%, there’s a fair chance you can recover lost carts and encourage customers to complete their purchases.

If you’re a Shopify store owner, you’re in luck—Shopify makes it easy to set up and send these recovery emails as bulk emails.

This guide will walk you through everything you need to know to automate your abandoned cart emails on Shopify and maximize your sales recovery.

1. Enable Abandoned Cart Emails in Shopify

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Before you can start sending abandoned cart emails, you need to know where you can find them.

Here’s how you can find abandoned carts on Shopify Tools like smart content rules and dynamic content can help you personalize your abandoned cart emails and landing pages.

1. Go to your Shopify admin and select ‘Orders’. After that, choose ‘Abandoned checkouts’ from the dropdown list.

2. You will see a list of all the abandoned checkouts along with  specific checkout number and email addresses.

2. Customize Your Abandoned Cart Emails for Better Engagement

Generic emails are easy to ignore. To boost your chances of recovering lost sales, personalize your abandoned cart emails. Here are some tips:

• Use a Personalized Subject Line: Capture attention by using the customer’s name or mentioning the specific product they left in their cart. For example, “Hey [Name], you left something behind!” or “Don’t miss out on [Product Name]!”
• Include a Clear Call-to-Action: Make it easy for customers to return to their cart by including a direct link to their abandoned items or the checkout page.
• Offer Incentives: Providing a discount or free shipping can entice customers to complete their purchase. A message like, “Complete your purchase now and get 10% off!” can be highly effective.

For some great examples and solid social proof of effective cart recovery email templates recommended by Shopify, check out this Shopify blog on abandoned cart email templates. These templates can inspire you to create compelling and high-converting emails for your Shopify store.

3. Use Email Marketing Apps for Advanced Features

To take your abandoned cart recovery to the next level, consider integrating specialized email marketing apps with Shopify. Here are a few popular options:

• Klaviyo: lt comes with all the right tools for advanced segmentation and personalized email campaigns, that let you to send out highly targeted messages based on customer behavior.
• Mailchimp: Known well enough for its user-friendly interface, Mailchimp comes with customizable templates and automated workflows to make your email marketing efforts run on autopilot.
• Omnisend: Omnisend combines email as well as SMS marketing for a two-pronged approach, offering a multi-channel approach of engaging with customers and boosting conversions.

These email automation tools can be a value addition to boost your Shopify store’s sales with personalized and highly effective abandoned cart recovery campaigns.

4. Monitor and Optimize Your Email Campaigns

To make sure your abandoned cart emails are as effective as possible, you’ll need to closely monitor their performance regularly. Focus on these key metrics:

• Open Rates: The percentage of recipients who open your emails.
• Click-Through Rates: The percentage of recipients who click on links within your emails.
• Conversion Rates: The percentage of recipients who complete a purchase after receiving your email.

Analyzing these metrics can provide valuable insights into what’s working and what needs improvement. Use this data to optimize your email content, timing, and offers to continually improve your recovery rates.

Implementing an Automated Workflow with Shopify, Klaviyo, and HubSpot

For a seamless and efficient approach to abandoned cart recovery, consider automating the process using Shopify, Klaviyo, and HubSpot. This integration allows you to streamline tracking, engagement, and conversion efforts.

Step-by-Step Workflow

1. Track Abandoned Carts with Shopify:

Utilize Shopify’s built-in tools to keep track of cart abandonment. This data is crucial for identifying patterns, such as which products are frequently left behind, and for setting up email triggers based on customer behavior.

2. Send Personalized Recovery Emails with Klaviyo:

Integrate Klaviyo with Shopify to send automated, personalized emails immediately after a cart is abandoned. Use Klaviyo’s segmentation features to tailor messages based on customer preferences and purchase history to write killer cart recovery emails.

3. Manage Customer Engagement with HubSpot:

HubSpot CRM can help you manage all customer interactions and provide targeted support. Use it to track how customers interact with your emails and website, send follow-up messages based on customer actions, and provide timely support to address any concerns that may have led to cart abandonment.

Why This Workflow Works

• Seamless Integration: Shopify, Klaviyo, and HubSpot integrations work together to ensure a smooth flow of data, providing a comprehensive view of customer behavior and engagement.
• Personalized Experience: By leveraging customer data, you can create a tailored shopping experience that resonates with each individual, increasing the likelihood of conversion.
• Scalability: Automating cart recovery campaigns saves time and resources, allowing you to scale your efforts as your business grows.

Recover Abandoned Carts Easily

Reducing cart abandonment is critical for maximizing sales in your Shopify store. By enabling abandoned cart emails, personalizing your messages, using advanced email marketing apps, and integrating tools like Klaviyo and HubSpot, you can significantly boost your recovery rates and turn lost sales into revenue. Start implementing these strategies today to minimize cart abandonment and enhance your eCommerce success.

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