AI contact enrichment agent

Use Claude to enrich and triage new Freshsales contacts.

Freshsales
Claude
Clay

How this workflow works

Step 1

New ContactFreshsales

Fires whenever a new contact is created in Freshsales.

Step 2

Create MessageClaude

Sends a user prompt (and optional parameters) to a specified Claude model and returns the AI-generated response.

Step 3

Create Table RecordClay

Send a JSON object as a new record to any Clay table using the table's webhook URL. The JSON keys become columns and the values populate the row. Use this to push leads, contacts, companies, or any structured data directly into Clay for enrichment and automation.

Freshsales

New Contact

Freshsales

Trigger
Claude

Create Message

Claude

Action
Clay

Create Table Record

Clay

Action
When a new contact is created in Freshsales, have Claude review the available contact data, identify missing firmographic or qualification details, and draft a short enrichment brief. Then push the record to Clay so the prospecting team can complete enrichment and routing in one place.

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