Blogs
Table of Contents
They did 6,20,000 repetitive tasks every month out of 2,066 man-hours and now it’s all automated.
When your company’s growing fast, the last thing you want is for your team to be stuck on manually updating CRMs, tracking leads, or fixing messy customer handoffs.
SuperOps‘ amazing growth was slowly getting ahead of their RevOps.
And these weren’t any new projects—they were repetitive, essential, and time-consuming tasks that had to be done for Transparent RevOps.
SuperOps was losing time to:
SuperOps had different teams doing what they do best across different tools.
What they needed was a practical solution that worked across all their tools – with as little setup time as possible.
And Konnectify delivered exactly that.
1. Automating CRM & Subscription Management
SuperOps started by automating the flow of new subscriptions from ChargeBee into HubSpot. The existing integration options weren’t cutting it—they were limited and required manual work to keep data updated.
With Konnectify, they set up an integration in hours, so that every new deal synced automatically into their HubSpot without them having to lift a finger.
2. Accurate Revenue Recognition
After syncing new subscriptions, SuperOps wanted to track revenue changes like upgrades, downgrades, and churn in real time.
Konnectify enabled them to build workflows that updated revenue data in HubSpot the moment a change occurred in ChargeBee. This gave their sales and finance teams up-to-date insights without manual intervention.
3. Smooth Sales-to-Customer Success Handoffs
SuperOps’ growing sales volume meant more customers transitioning to customer Success teams. The handoff process, however, was often delayed, leading to missed follow-ups.
Using Konnectify, they automated the customer handoff process. Deals transitioned to the account management team seamlessly after the 90-day mark, with all relevant details intact.
4. Driving Customer Success with MRR-Based Prioritization
The Customer Success team needed a way to prioritize accounts based on Monthly Recurring Revenue (MRR).
SuperOps used Konnectify to sync their subscription data from ChargeBee into Vitally, creating workflows that highlighted exactly who their high-value accounts were and also drove this data into Hubspot across different objects like ‘companies’ and ‘deals’.
This lets the team refocus their efforts a lot better on customers with the highest upsell potential.
Beyond saving SuperOps a lot of time, it gave their team a big window to refocus on the kind of work that actually drives tangible results – new initiatives and more experimenting.
Here’s what changed:
2,066+ hours saved. $15,000 saved – Every single month.
That’s what happens when your tools actually work together.
SuperOps automated most of their repetitive work, freed up more time, and turned a mountain of tasks into an opportunity to focus on growth.
How much time are you losing to disconnected Software?
Maybe it’s time to make a smarter choice.