Celebrating the Women who power Konnectify, and the Tech world.

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Happy International Women’s Day! 

I am excited to write this, as it touches a very personal chord. Not just because I’m a woman but because incredible women have lifted me throughout my journey. From when I was the only woman in a meeting to witnessing a seismic shift, we have all come a long way. 

Today, women aren’t just participating in the change in technology; they’re leading it. With 37% of global tech jobs now held by women, we have moved from mere participants to leaders. 

But let’s be honest, this road has not been easy. Women continuously face challenges, from being outnumbered to battling the infamous pay gap. Yet, despite it all, we are here - making strides, breaking barriers, and changing the narrative around women in tech. 

At Konnectify, we are living this change. We boast a team of brilliant women who bring their A-game daily, pushing everyone else to think bigger and do better. 

Today, we shine a spotlight on their stories, not just to say "thank you" or "well done" (though we're saying that too!) but to spread a little inspiration far and wide. We hope that others who are looking to enter tech do so irrespective of where they are from. 

So here goes.

Meet the incredible women behind Konnectify.

Meet Rashmi Ashtaputre, Head of Operations 

Hello! I’m Rashmi, and I own operations at Konnectify. With over 14 years of experience, I lead our efforts in ensuring everything from project kickoff to the final delivery exceeds our client's expectations. My world revolves around managing our talented development and QA teams, ensuring we stay on track, and keeping our clients looped in and happy every step of the way.

What does a day in your life look like? 

My days start early. I balance the roles of mom and wife, ensuring my family's morning routine runs smoothly before diving into my professional responsibilities. Once I switch to work mode, my day is a whirlwind of activity. I start by reviewing tasks, setting priorities, and leading stand-up meetings to ensure everyone's aligned and ready to tackle the day's challenges.

The bulk of my workday is dedicated to overseeing projects, troubleshooting any issues that arise, and ensuring we're on track to meet our deadlines. I also spend significant time communicating with our clients, ensuring they're updated, and their needs are fully addressed. After work, I recharge by going for walks, attending hobby classes, and spending quality time with my family.

How did you get into this field? What inspired you to? 

In my previous role as a leader at a telecom company in the UK, I was immersed in operational readiness and customer interactions. I talked to hundreds of customers and spent a lot of time on legacy systems. But when the world moved towards cloud-based solutions, I moved, too. 

The shift from legacy systems to the dynamic SaaS space was driven by my desire to grow and challenge myself, and I’m so happy I took this decision. 

What’s your most proud moment in your career? 

Reflecting on my career, the highlight has to be my contribution to developing and launching over 50 apps for clients across the globe in just two years at Konnectify. Being at the forefront of customer communications and presenting integration demos has been rewarding and a testament to our team's hard work and dedication. 

It’s a journey that underscores our team's dedication and the strong connections we’ve built with our clients, and I’m super excited to take this to 500 and in the thousands soon. 

What advice would you give to young women in technology? 

For the incredible women eyeing a future in technology and SaaS, here's my advice: Embrace your curiosity and never stop learning. The tech industry is vast and ever-changing, offering endless opportunities for those willing to explore and innovate. Believe in your abilities and bring your unique perspective to the table. 

Your contribution can drive significant advancements in technology and SaaS solutions. Remember, your gender does not define your potential; your determination, skills, and creativity do. Stay bold, stay curious, and carve your path in this exciting field.

Meet Samantha M, Full stack Developer

Hello! I'm Samantha M., a Full-Stack Developer at Konnectify. I contribute to various stages of the product lifecycle through creativity and problem-solving.

What does a day in your life look like? 

I’m an early bird. My days consist of coding tasks, strategy meetings, and collaborating with the team. They balance deep-focus development work and engaging discussions, all aimed at pushing our projects forward and turning innovative ideas into reality.

How did you get into this field? What inspired you to? 

My journey into IT was due to my genuine passion for technology and its creative possibilities. Specifically, SaaS and its ability to work across a wide range of features and functionalities drew me to this field and job. SaaS integration represents a frontier of tech that is constantly evolving, challenging me to grow and adapt continually.

What’s your most proud moment in your career? 

I’m proud of the growth I’ve experienced at Konnectify - having the opportunity to hone my programming skills, improve my ability to handle customer interactions and enhance my communication abilities. I cherish this holistic development, which is supported by the opportunities provided by Konnectify, the most. I'm grateful for the chance to learn and evolve in an environment that encourages pushing boundaries and exploring new horizons.

What advice would you give to young women in technology?

 Set your sights high, and don't hesitate to chase your dreams with all you've got. The path may not always be smooth, but it's yours to shape. Believing in your abilities is the first step toward achieving your goals. 

Meet Snekha Suresh, Software Developer. 

Hey! I’m Snekha, a software developer at Konnectify. I love coding and combining it to solve problems. 

What does a day in your life look like? 

My day-to-day activities include coding, teamwork, tackling complex problems, and soaking up as much knowledge as possible. I balance the intense focus required for coding with a broader vision for project planning and execution. I bask in the satisfaction of solving a tricky problem or coding a new feature that enhances the Konnectify platform. It’s a continuous cycle of learning, applying, and growing that keeps me excited about what’s next. 

How did you get into this field? What inspired you to? 

I am forever grateful to a school senior who introduced me to coding. I was immediately hooked by the power of code to create and solve almost anything. This fascination with computer science carried me through my education. 

What captivated me was the vastness of the tech field - there’s always something new on the horizon, always a new puzzle to solve. My passion for technology, particularly Software as a service (SaaS), comes from its dynamic nature. It’s all about innovating and improving how businesses operate, making things smoother and more efficient.

What’s your most proud moment in your career? 

One of my proudest achievements was spearheading a particularly challenging SaaS integration project. It was full of ups and downs, requiring not just technical skills but resilience and teamwork. 

Seeing it through to completion, overcoming each obstacle, and seeing its positive impact on our client's operations was incredibly fulfilling. It was a precise moment of growth for me, not just in my technical abilities but also in my confidence and problem-solving skills. 

What advice would you give to young women in technology? 

Your gender doesn’t define your capabilities or limit your potential. Look out for mentors who have carved out successful careers and get inspired by their journeys and insights frequently. 

Additionally, don’t underestimate the power of soft skills. Effective communication, teamwork, speaking up, and problem-solving are all important qualities that will drive your success. 

Meet Harini S, Full stack Developer

Hey! I’m Harini S, crafting code and solutions as a Full Stack Developer at Konnectify. My role is a mix of front-end and back-end development, and I get to see and shape every aspect of our projects, from concept to completion.

What does a day in your life look like? 

Each day for me starts with a hearty breakfast, setting the stage for a day of diving deep into code, attending meetings, and collaborating with my talented teammates. My tasks range widely, touching on everything from developing user interfaces to engineering the complex server-side logic that powers our applications. It’s a dynamic environment where each day is different, constantly pushing me to grow and adapt.

How did you get into this field? What inspired you to? 

My foray into the tech world was driven by curiosity about technology's endless possibilities, especially within the SaaS integration space. The field's constant evolution fascinates me, presenting new challenges and opportunities to innovate and solve real-world problems. This constant flux and the chance to significantly impact how businesses operate were my primary motivators for pursuing a career in technology and SaaS integration.

What’s your most proud moment in your career? 

Looking back on my journey at Konnectify, the project that stands out is our development of the embedded iPaaS marketplace. This project was not just a technical challenge but a personal and professional growth journey. It pushed me beyond my comfort zone, challenging me to harness my full potential and innovate like never before. 

We launched within a few months, and this success was a testament to our entire team's hard work, creativity, and teamwork. I’m incredibly grateful and proud to have been a part of this. 

What advice would you give to young women in technology?

Believe in your strengths. Know that you have the potential to achieve anything you set your mind to. The tech industry has many challenges but is also filled with opportunities to learn, grow, and make a significant impact. Build your network, seek mentors to guide and support you, and advocate for diversity and inclusion in tech spaces. Your voice and work can inspire change and drive innovation in this exciting field. 

Meet Dhivyadharshini Selvam, Intern Developer 

Hi everyone! I'm Dhivyadharshini Selvam, and I'm stepping into the tech world as an intern developer at Konnectify. Every day, I dive deep into the world of coding, where I get to work with some of the most brilliant minds and commit myself to the never-ending cycle of learning and adapting. 

What does a day in your life look like? 

My typical day involves coding, brainstorming, and building knowledge in project update meetings. It's a dynamic routine that balances the rigors of development with the excitement of being part of a team constantly pushing boundaries. Between writing lines of code and participating in discussions that shape our projects' direction, I continuously grow and evolve in this role.

How did you get into this field? What inspired you to? 

​​My journey into IT was sparked by a passion for technology and its endless possibilities. The world of SaaS integration, in particular, got me curious.  This field stood out as a fascinating challenge, promising creativity and impact. So, when looking for my first opportunity, Konnectify stood out and drove me every day. 

What’s your most proud moment in your career? 

The journey of individual app development has been a monumental milestone for me. It's a chapter that has tested my abilities and expanded my horizons, pushing me to explore further. 

What advice would you give to young women in technology?

The tech industry thrives on innovation, and specifically when you’re starting out, your team has a big impact. Seek mentorship and embrace every challenge as an opportunity. Build a world where tech will see no gender, only impact. Be the change you want to see. 

Meet me: Radhika Chugh, Head of Marketing

Hello, y’all. I’m Radhika, heading the marketing department at Konnectify. I thrive at the intersection of creativity and strategy and love crafting narratives that resonate. I'm excited about building Konnectify as a brand and forging meaningful relationships with our audience and clients. 

What does a day in your life look like? 

Each day is an exciting mix of creative exploration, writing, strategic planning, designing, and so much more, in no chronological order. Understanding customers is at the heart of what I do, so I spend time understanding pain points, brainstorming, aligning objectives, and setting processes. 

I spend hours working on features, sometimes understanding another app integration our brilliant team puts together in days. I live in Goa with my partner and two beautiful cats, and I end each day by reading and learning some. 

How did you get into this field? What inspired you to? 

While I started as a chartered accountant, my transition to tech was unplanned—a happy coincidence. I got my first break at a vibrant startup, which turned out to be a SaaS company, before I even knew what it meant. I’ve always loved technology, and my first job just pushed me further towards it. That was nine years ago, and I’m still happy to be in tech continuously. Furthermore, I love AI and use a lot of apps daily. So, SaaS integration as a category just pushed me ahead to achieve more with less. 

What’s your most proud moment in your career? 

Rather than a single moment, I am proud of the journey I have had so far, having worked with incredible people and companies. My tenure with Freshworks during a crucial phase of growth stands out as a particularly rewarding chapter, allowing me to learn from the best and contribute. Within Konnectify, launching a new brand and website has been a highlight. 

What advice would you give to young women in technology?

Embrace the path of lifelong learning. I never got to go to a proper college, but I got to experience continuous learning.  The tech industry is in constant flux, offering endless opportunities for those who remain curious and adaptable. Don't confine yourself to a single niche; wear multiple hats. The diversity of your experiences will be your most significant asset. 

Also, speak up. We need more women in the industry, so speak up and take space.

Going beyond, to women in tech

As we celebrate the remarkable women of Konnectify, we also recognize that the spirit of innovation and leadership extends beyond our immediate community. In the vast world of technology and beyond, countless women are bringing change, breaking stereotypes, and shaping the future in their unique capacities. 

So, we extend our celebration to more inspiring women from various sectors (I personally wish we could add many many more. And celebrate them not just today, but everyday). 

Meet Hamsapriya Veluswamy, Product Manager at VIOOH

Hello! I'm Hamsapriya Veluswamy, steering Product development at VIOOH. My role is all about understanding customer needs and developing products and features, and increase revenue. .

What does a day in your life look like? 

My days and weeks as a product manager are dynamic and multifaceted, balancing strategic planning, collaboration, execution, and continuous improvement to drive the success of the product and meet the needs of our customers. On a typical day, I will be talking to customers, sales team, engineers,QA's, Project Manager and support team.

How did you get into this field? What inspired you to? 

Although I started my career in QA, I was always fascinated by how technology can offer the opportunity to innovate and create solutions that positively impact people’s lives. Seeing a problem and building a solution that not only works but improves processes, is extremely satisfying. And it inspired me to move from QA to product management. 

What’s your most proud moment in your career? 

I’m most proud of the opportunity to bring diverse teams together, fostering collaboration across departments. Throughout my career, I've encountered numerous challenges that required collaboration across departments and disciplines. 

Whether it was aligning engineering and design teams on product requirements, or working closely with marketing and sales to launch a successful product, I've consistently been able to bring people together and leverage their unique skills and perspectives. It's about breaking down barriers and building something greater than the sum of its parts.

What advice would you give to young women in technology?

Be confident in who you are and what you can achieve. Decide on what you want and go for it. Don’t shy away from challenging the status quo. 

Meet Prema G, Head of Data team. 

Hello! I am Prema G.  I head the data team at a financial institution, my role involves all things about data. 

What does a day in your life look like? 

My days are filled with navigating through the world of data governance, collaborating with teams to ensure convtinuous compliance, and guiding them towards best data handling practices. 

How did you get into this field? What inspired you to? 

The dynamic nature of data and its power to tell stories that drive decisions, truly captivated me. The impact it has excited me to pursue this field, and I’m inspired daily by the challenges and opportunities to shape the future of data privacy and security. 

What’s your most proud moment in your career? 

I take genuine pride in each achievement and the valuable lessons from setbacks. But what I’m the most proud of above all individual achievements, is the meaningful connections I’ve built over the years. 

What advice would you give to young women in technology?

Curiosity and resilience are your greatest assets. Stay inquisitive and believe you can. Remember, your journey is uniquely powerful—own it.

Meet Nivedita Rajarajan, Investment Portfolio analyst 

Hello, I'm Nivedita. I am an Investment Portfolio Analyst for the State of Arizona Public Pension Funds dedicated to first responders. Before transitioning to the finance sector, I spent 12 years in IT. 

I started my career as a developer with Wipro Tech in 2007, progressed to become an IT consultant with NTTA DATA in 2021. In 2021, I pursued a master’s degree in finance at Arizona State University, driven by my passion for investments, ultimately leading me to my current role.

What does a day in your life look like? 

As an early riser, I start my day at 5 AM, balancing between personal, family, and professional life. With 2 children (2 and 12), my mornings are well-organized. By 7 AM, I’ve completed a workout, prepared lunch, responded to emails, and planned my entire day. Once the kids are off to school, I start tackling the most challenging tasks and progressively handle fewer demanding ones. 

I also love reading and learning, and incorporate these activities into my daily routine. By 5 PM, I wrap up work and shift my attention to family matters, and spend the rest of the day with my family. 

How did you get into this field? What inspired you to? 

The intersection of IT and finance intrigued me, a path where I could use my technical skills to streamline financial processes. Drawing from my IT career, where I consistently found ways to automate processes, I recognized the value of freeing up bandwidth for financial professionals. So I got into it - streamlining and automating repetitive tasks, to enhance efficiency and productivity. 

What’s your most proud moment in your career? 

Looking back, what I'm most proud of is my transition from engineering to finance. The fact that I am able to apply my knowledge to bring in change in a new sector  It's fulfilling to see how my diverse skill set, combining engineering and finance, allows me to tackle challenges uniquely and make a positive impact in both fields.

What advice would you give to young women in technology?

If you're stepping into the tech scene, here's the lowdown: find what you're passionate about, keep learning new stuff, and hang with cool people who get it. Stay connected on platforms like LinkedIn and take on challenges. 

Most importantly, enjoy it – you're not just working a job; you're shaping the future. Tech isn't just about coding; it's about generating fresh ideas and acquiring skills that AI can't replicate.

Wrapping it up here

I am glad to be writing this today. I’m incredibly proud of the women in Konnectify, in technology, and also the ones in my life who continuously guide and cheerlead me. All of you have made impact on so many lives.

So, here's to the women: the problem solvers, the innovators, the mothers, the sisters, the founders, the leaders, all of you. 

You're not just shaping the future of technology; you're shaping the future, period. Your hard work, resilience, and creativity inspire us all, and we're here to celebrate you—not just today but every day. 

Here’s to breaking more boundaries, achieving all our dreams, and, most importantly, doing it together. 


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